Target at CEFPI

At the risk of sounding like a corporate shill, I was impressed by the many ways that Target, Sponsor of the 88th Annual CEFPI World Conference in San Jose, made the experience there comfortable and first rate.  From the food to the gift of Keynote Speaker Thomas L. Friedman's book, The World is Flat, to all the behind the scenes support, Target was an invaluable, yet discrete resource.  Rich Varda, Target's lead architect and the face of that company at the CEFPI World Conference was an ideal spokesman.  While Target As Sponsor was of course sensitive to the positive public relations that accrues from such sponsorship, the focus of their support was to highlight CEFPI and my impression was that Mr. Varda's low key was responsible for that.  I don;t have a horse in this race and have never publicly offered such praise on behalf of a corporate sponsor, but looking back over the outstanding weekend in San Jose, it feels right to do so.